Good morning, Podcasters! In October of 2020, Google Analytics introduced an upgrade to Google Analytics called, GA4. They also announced that they're going to be shutting down the old Universal Analytics (UA) as of July of 2023 and deleting the data in January of 2024. In other words, you don't have much time.

On this episode, we walk through how and why you should install GA4. It's pretty easy, but you don't want to get caught in July with no analytics...so do this today.

Links to the things we discussed this episode:

Add a Google Analytics 4 property (to a site that already has Analytics) - Analytics Help

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Have You Upgraded to Google Analytics GA4, Yet?