It may be tempting to purchase social media followers on Instagram, TikTok, Facebook, Twitter, etc. However, before you fall to the Dark Side, listen to this little story about a fictional podcaster named "Sarah" who did just that.
Today's episode is sponsored by PodcastPage.io. PodcastPage is an intuitive website platform that will build a full website for your show that automatically updates using your podcast's RSS feed.
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Fuzz Martin 0:00
Good Morning, Podcasters! Time for a heartwarming story about buying social media followers.
Fuzz Martin 0:10
My name is Fuzz Martin and this is the all-new Good Morning Podcasters—a three-times-a-week show where we discuss marketing, social media, and public relations as those topics relate to podcasting, and content creation.
Fuzz Martin 0:24
But before we get into our story about social media, I want to talk about today's sponsor, podcastpage.io. Having a website for your podcast is vital to assisting with discoverability having a hub for your fans to find and support your show. Having a place to send your calls to action, credibility, there's really so many reasons why you need to have a website for your show. However, I know that a lot of people aren't web savvy in terms of creating a website, and updating a website, every episode can be a lot of work. Well, PodcastPage is an easy and intuitive platform to help you create a full website for your podcast without having to no code at all. You can launch your podcast website in literally minutes. podcast page automatically pulls in your episodes from your RSS feed. So you have a web page where you can send your listeners it also is easy to pull in pages from your YouTube channel as well. In addition, PodcastPage has a full blog, guest profile pages, guest intake forms, contact forms, and even a voicemail widget so that your listeners can leave you a message that you can play on your show. Design is easy. They've got a ton of options there pre made templates, and they've got beautiful themes, along with a drag and drop page builder. And again, no code required. I've been a podcastpage.io customer for two years, and I recently switched goodmorningpod.com to podcast page from a different source. And we'll talk about that in an upcoming episode. Get started today, go to podcastpage.io. And you can create your shows website in minutes. That's podcastpage.io Thanks to PodcastPage for sponsoring. Good Morning, Podcasters.
Fuzz Martin 2:17
Let's talk about social media followers. In fact, let's share a story and allegory if you will, about a fictional podcaster named Sarah. Once upon a time, Sarah was trying to grow her show social media presence. She saw that some of her competitors had large followings on Instagram and Tiktok. She wanted to be like them. She wanted to have the same for her show. Sarah came across a website that promised to give her 1000s of followers for a small fee. She was tempted by the offer and decided to go for it. She paid the fee and waited for the followers to appear on her account.
Fuzz Martin 3:01
A few days later, Sarah saw that her follower count had indeed increased by 1000s. She was thrilled and couldn't wait to show off her new followers to her friends and listeners. However, Sarah soon realized that the followers she bought were not real people. They were fake accounts created by bots, and they had no interest in her show or her topic. Sarah's social media posts received very few likes and comments from her new followers, and she realized that they were not even providing any value to her show it all. In fact, the low percentage of interaction was actually making her content be seen by fewer people.
Fuzz Martin 3:44
The algorithm tanked. She also realized that buying followers was against the terms of service for most of the social media platforms, and she could get her account banned if she was caught.
Fuzz Martin 3:55
Sarah learned her lesson and decided to focus on building a genuine and engaged following through authentic interactions and marketing efforts. She knew that it would take more time and effort, but she was willing to put in the work to build a strong and genuine social media presence for her show.
Fuzz Martin 4:15
And then she spent an entire weekend blocking the bots that she bought, because there's no easy way to undo the damage if you buy likes or follows.
Fuzz Martin 4:26
Don't be like Sarah, do the work. I know it can be tempting to have a quick fix or compete with those who seem to have a bigger following but it's important that you build a genuine and engaged following through authentic content through interaction with your fans and followers, while also respecting the terms of service of the social media platforms that you're on. Yes, I know this is hard work, but there is no easy button.
Fuzz Martin 4:57
That's it. That's today's show. If you have a question for me reach out fuzz at Good morning pod.com. And you can find all the episodes of Good Morning Podcasters at goodmorningpod.com. And while you've got this episode up in your podcast player, please consider clicking the follow button and also leaving me a five star review. I'd appreciate it. It's really easy to do. And if you do it, you'll get Good Morning Podcasters in your pod player every Monday, Wednesday and Friday. And with that, we'll talk to you on Friday. Right here on Good Morning Podcasters thanks for listening